Lack of customer insights drive ad hoc customer-reaches, resulting in poor customer engagement. Customers try to avoid the ads, messages and offers they receive as irrelevant and interrupting their customer experience with the brand
Monetize customer interactions during the Own cycle. Paskon’s customer data, multichannel engagement models and adaptable systems of engagement provides a more effective and less intrusive way for the brands to understand and help their customers.
Engage your customers with enhanced, intelligent and context-sensitive engagement models coupled with rich media and context-sensitive content and promotions.
Lack of understanding of customer needs, satisfaction levels and competitive information
Pi - Customer Insights – KYC: Know Your Customer
There is an increased risk of losing customers and erosion of brand loyalty while still incurring increased processing costs due to high-friction customer engagement models that bombard customers with irrelevant ads and other non-value-added interactions. Understand, drive and enrich customer experiences with Pi insights
· Measure the cost of acquisition, rate of churn and lifetime value of customer.
· Identify product and service relationships, as well as product and service variants that can be used to cross-sell and up-sell.
· Deliver relevant customer communications to increase loyalty and improve customer retention.
· Understand & predict customer’s behavior to increase marketing effectiveness and ROI.
· Personalize and elevate your customer experience with Pi Insights and UX platform